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Roskosh

INTRODUCTION

Roskosh is a fashion brand, focusing on hair accessories – scrunchies, but it is also a dream come true for its creator, Dobrochna. When I was approached by her, I knew this project will be so much more than the amazing products she creates – it is a tribute to femininity, to celebration of little pleasures. Roskosh is a reminder that we should cherish every moment of our life and that even the smallest details, like a stylish hair accessory, can make us feel empowered, happy and confident.  All the products are created in the spirit of zero-waste movement, using scraps of fabrics. The packaging deserves a special mention, since it’s not only the ecological boxes and reusable bags, but also there is something very unique about the label. It is made of paper containing a mix of seeds that can be planted allowing you to contribute a little bit more to help our planet.

BRAND STORY

Roskosh was born out of the need to spend time in a company of women, experiencing the mood and talks. The key words describing it are: pleasure, empathy, love for aesthetically pleasing creations. Roskosh is a modern woman who is not afraid to walk her own path. Roskosh supports women by accentuating their femininity with unique designs.

PROJECT SCOPE

Logo
Letterhead
Packaging
Collateral designs
Brand Development

BRAND VIBE

subtle
inclusive
relaxed
light
empathetic
feminine

WEBSITE

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